8/08/2011

Tiger's Back...And The Media Sure Is Letting Us Know About It!

So it looks like Tiger finally put an end to that 20 tournament losing streak. He wrapped up the WGC-Bridgestone, like he has so many times before. The longest winless streak of his career is over.

Now maybe he can just get back to his normal routine and just go back to being the same player he always...What? What do you mean he didn't win? I saw him on every sports news show on TV. I saw Tiger on ESPN constantly! He must have won!

Adam Scott you say? Well I knew he was playing well, but he couldn't possibly have beaten Tiger. 17 under?! He finished 18 strokes better than Tiger?! Well then, what the hell was I watching?!

Nope, my eyes and ears did not deceive me. Tiger was never really in the hunt after Day 1, but that doesn't stop the sports media. Rather than focusing on the guy who led the tournament from start to finish, we're focused on the guy who, after the first day, was never closer than six strokes back. Rather than pay attention to the guys who finished tied for 2nd (each shooting a final round 66), we're worried about the guy who only broke 70 once in the four rounds.

I get on the PGA's case for failing to properly promote its players on the tour. But I guess that's only part of the problem. Just as much of the problem, if not more, is the media. No matter what happens (on the course anyway) the media just can't get enough of Tiger. It's been 21 straight winless tournaments, but the media acts like it's just the opposite. Once again, it's "Tiger, Tiger, Tiger....oh, and by the way, blah blah blah won."

Need an example? Friday night, I tuned into Sportscenter. Before they even showed the results of the second round, there was an entire segment on Tiger's second round struggles, even though he was only three strokes off the day before. A few segments of the show later, we get to the actual highlights of the round. Here, we see a few more strokes and reactions from Tiger before we get to see anyone who is actually in contention. Need further proof? Check out this clip

Still leading off with Tiger. We have to wait through three of Tiger's putts before we hear about the guy who won. And there's barely even a mention of either Luke Donald or Rickie Fowler, who finished tied for second. And people wonder why the sport is in the shape it's in...

So here's a bit of a plea to the mainstream media - do the sport a favor and start focusing on some of the other great players on the tour. Please realize that, until he shows otherwise, Tiger is no longer the elite player he was. Until he shows otherwise, he is a middle-of-the-pack player. OK, benefit of the doubt due to his accomplishments...he's still a top-tier player. But he is NOT the Tiger of years past. And until the time comes that he does show otherwise, why not take the time to introduce us to, and promote the other great, young talent on the tour. It can do nothing but help the sport as a whole.

Swing 'til you're happy!

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